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CTM.
Successfully targeting your customers in their workplace.
It's an observed, documented fact that people who work hard,
play hard. CTM effectively reaches this vast market of busy
people right where they spend most of their waking hours -
in the workplace. Employees look for brochures in their cafeteria,
human resources office, or other accessible areas in their
place of employment, to obtain up-to-date information on interesting,
exciting things to see and do.
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This program provides great
ideas on activities for weekends, evenings, vacations and
other leisure time. It's a quick, convenient and effortless
way for this enormous market, which has both the means and
desire to become your customer. Since your material is displayed
as a mini billboard until such time that it is specifically
selected, the potential for actual spending is dramatically
higher than from other, unsolicited forms of advertising.
Two additional markets are also successfully reached through
this program: influential business travelers on assignment
at CTM corporate display locations, as well as the elusive
Visiting Friends and Relatives market. These two groups, looking
for quality recreational ideas for their precious spare time
from a busy work schedule, also contribute heavily to this
enormous audience, notably in the capacity of repeat customers.
The relative affluence and attendant lifestyle habits of this
enormous market segment makes it a prime audience for pleasure
and vacation travel, especially through local outings close
to home or work. In fact, up to two-thirds of this market
regularly take vacations that include family outings and weekend
getaways, typically taking two or more per year.
Weekend trips have escalated 70% in the last decade alone,
and the number is steadily rising, making this group a target
that must be reached often, and successfully.
CTM's Corporate Program
CTM provides a unique and effective methodology for successfully
targeting employees at their work place - through display
stands in employee cafeterias, staff lounges and reception
areas at many of North America's largest corporate workplaces.
This strategy has become so effective that CTM has become
a leading travel and leisure information source for employees,
corporate travel centers, and human resource departments --
since 85% of travelers who pick up a brochure actually become
aware of that service or attraction because of CTM.
CTM's Corporate Program includes a host of Fortune 500 companies,
with coverage across the largest employers within each geographic
market we serve, including various government locations. |
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