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CTM.
Your source for visibility at the most visited sites in the
country.
Up to 30 million people pass through a typical North American
airport facility every year. Taking advantage of this enormous
influx of potential customers at their point of entry to your
market, CTM uses visually dominant, eye-catching premium display
stands in these facilities.
These display stands, created specifically to accommodate
extremely high traffic, can be seen and used by several people
simultaneously, automatically multiplying the number of people
selecting and reading our assortment of brochures. |
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Premium display stands are located at a number of North America's
busiest airports, as well as convention centers, train stations
and shopping malls. Brochure pockets are framed by a permanent
mini-poster site of the full front cover of each brochure,
providing maximum exposure for each and every piece of literature.
High Impact Awareness at
High Volume Sites.
The bottom line is that brochure display stands, such as those
used in CTM's Premium Display Program, are the number one
source of information used by today's frequent travelers and
weekend adventurers. In fact, 62% of those travelers continue
to seek vacation information after their trip has started.
CTM premium brochures reach the greatest number of people,
in the highest concentration, of any advertising medium used
today. They're also the most effective medium available, as
65% of those who see a CTM Premium Display actively stop and
pick up brochures. And an impressive 52% of them say they're
very likely to take a trip to a CTM-inspired location or attraction
within the next six months, demonstrating a further benefit
to the brochure display concept.
The CTM Premium Display Program. The advertising mechanism
that makes sales take off. |
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